Resume
Welcome to my resume page
Education
The Art Institute of Hollywood
Bachelor’s Degree in Web Design
04.2009 - 04.2011
WestWood College
Bachelor’s Degree in Science of Animation
10.2005 - 03.2009
Certifications
Google UX Design Professional Certificate
January 5, 2023
NuCamp
Full Stack Web Development and Mobile Bootcamp
10.2020 - 10.2021
Employment
Spider Labs Inc
UI/UX Designer
2021 - Present
- Utilize Figma to collaborate with cross-functional teams, working on both the product side and front-end website to design and prototype user-centric interfaces.
- Conduct design research, including competitor analysis, user interviews, and surveys, to gain insights into user needs and preferences. This research ensures the best ROI for all services and products by aligning them with user expectations.
- Design and develop the website using Webflow, focusing on creating an intuitive editing experience for both domestic and global teams, allowing for easy content updates and maintenance.
- Implement V2MOM methodology to align team goals and strategies, driving quarterly success and meeting project milestones. This methodology ensures a clear direction for the team, guiding decision-making and ensuring the achievement of project objectives.
Band Pro Film & Digital Inc.
UX/UI E-commerce Specialist
08.2020 - 07/2021
- Conducted daily maintenance of the online product catalog, ensuring seamless user experience and accurate product information.
- Managed the company’s Google AdWords account, optimizing campaigns to drive targeted traffic and measure marketing campaign success.
- Designed visually engaging email newsletters, banners, and landing pages, focusing on UI/UX principles to enhance user engagement and conversion rates.
- Performed Magento 2 backend development and implemented minor customizations, improving the functionality and user experience of the e-commerce platform.
The Harman Press
Senior Web Developer / Web Analyst/ Lead UX/UI Designer
04.2016 - 03.2020
- Designed visually appealing HTML email campaigns, landing pages, and web banners, focusing on creating engaging user experiences and effective call-to-actions.
- Embedded Google Analytics code to track website traffic, analyze user behavior, and measure the success of marketing campaigns.
- Managed the company’s Google Analytics account, ensuring accurate data collection and generating insightful reports.
- Compiled comprehensive reports on web statistics and analytics, identifying areas for improvement and presenting actionable suggestions.
- Compiled comprehensive reports on web statistics and analytics, identifying areas for improvement and presenting actionable suggestions.
- Developed analytics reports to optimize key media distribution channels, enhancing the effectiveness of marketing strategies.
- Designed and developed the company’s website and sister eCommerce website, implementing UI/UX best practices for improved user engagement and conversion rates.
TixCorp
Web Developer & Designer / Jr. Web Analyst
04.2015 - 04.2016
- Created custom plugins, templates, and functions for WordPress-based sites, with a focus on enhancing user experience and functionality, particularly using the Genesis Framework.
- Fixed front-end bugs, including HTML, CSS, and JavaScript errors (jQuery), to ensure smooth and error-free user interactions.
- Conducted UX tests to evaluate the usability of websites, identifying areas for improvement and implementing user-centered design principles.
- Optimized page speed using Google Page Speed (API) for Apache, improving website performance and achieving higher rankings on search engines (SEM).
- Assisted in on-site SEO implementations to increase website traffic and visibility, enhancing user acquisition and engagement.
- Analyzed website traffic using various analytics tools and made necessary changes to improve user experience, increasing user satisfaction and conversion rates.
2nd Phase Dist.
UI/UX Designer / Web Programmer / Jr. Video Editor
07.2013 - 04.2015
- Developed and maintained custom CSS frameworks, ensuring consistency and efficiency in styling across websites for an enhanced user interface.
- Developed and documented HTML/CSS/JavaScript/smartyPHP templates for a custom content management system, optimizing the workflow and usability of the system.
- Converted PSDs into hand-coded HTML/CSS for different landing pages, utilizing bootstrap frameworks to create responsive and visually appealing user interfaces.
- Utilized Adobe Premiere and Final Cut for minor video editing and seamlessly integrated the content into a custom CMS system called Elevated X, enhancing the multimedia experience for users.
- Designed and executed A/B test strategies to maximize conversion rates and improve lead generation, implementing user-centric design changes based on data-driven insights.
GlobalRebels Inc
UI/UX Designer / Web Product Manager / Web Developer
06.2012 - 07.2013
- Utilized web analytics, SEM, SEO, PPC, and social networking strategies to maximize site traffic and improve overall site performance.
- Maintained the current website, regularly adding more appealing features to enhance user engagement and satisfaction.
- Redesigned sections of the website to ensure a more attractive and user-friendly experience, focusing on UI/UX principles.
- Created custom HTML emails for clients and in-house newsletters, designing visually engaging and effective email campaigns for distribution to targeted databases.
- Designed custom graphics, ensuring consistent branding and a visually appealing aesthetic across various marketing materials.
- Updated website content on a daily basis, ensuring that all information and visuals are up to date and relevant to the target audience.
- Produced image proofs and studio shots for products and models, optimizing visuals for use on websites or in print materials.
Best Party Dress
UI/UX Designer / Web Designer / Jr. Graphic Designer
12.2011 - 06.2012
- Designed all sites from start to finish using clean, hand-coded HTML5, CSS3, JavaScript, and PHP, ensuring visually appealing and user-friendly interfaces.
- Maintained the company’s Magento e-commerce-based website, ensuring product photography was optimized for an enhanced user experience.
- Designed visually appealing and engaging e-mail flyers, focusing on effective communication and compelling visual design.
- Assisted in customer service inquiries and calls, providing support and addressing user concerns to ensure a positive user experience.
ISO Beauty Inc
Jr. Web Designer / Jr. Graphic Designer
10.2010 - 12.2011
- Redesigned the company website and significantly improved the user experience by restructuring the product filter list, enabling customers to shop by color, theme, design, size type, and brand. This streamlined the shopping process for over 1000 products, resulting in increased sales.
- Designed and launched a new retail website in December 2010, facilitating a successful transition from B2B to B2C business model, expanding the company’s reach and customer base.
- Conducted product photography and implemented editing techniques for both print and web, ensuring high-quality visuals for optimal product representation.
- Improved SEO and PPC strategies for the retail website, enhancing search engine visibility and driving targeted traffic to the site.
- Took charge of graphic design and implementation for the company’s web presence, encompassing both print and digital mediums.
- Created logos for new upcoming products, maintaining brand consistency and visual appeal.
- Utilized digital graphical design tools such as Adobe Photoshop, CorelDRAW, and Illustrator to create visually captivating designs.
Design Skills
- Photoshop
- Illustrator
- Adobe After Effects
- Figma
- Adobe XD
- Sketch
Programming Skills
- JavaScript
- HTML/CSS
- React
- PHP
Language Skills
- English (Fluent)
- Spanish (Intermediate)
- Japanese (Conversational)
Learning
- Python
- Ruby
- Node.js