Project Summary
For the Adult Company, Elevated Angles by Second Phase, my goal as a senior UX/UI designer was to create multiple membership websites targeting different niches. The main objectives were to attract more monthly memberships and increase online sales of video scenes or full movies. The project involved extensive research, persona development, ideation, testing, and a final delivery process.
Problem Summary
The adult industry faces challenges in engaging and retaining customers in an increasingly competitive online market. Elevated Angles by Second Phase needed to enhance the user experience and address specific pain points to attract more memberships and boost online sales. The existing websites lacked user-friendly interfaces, compelling content organization, and efficient checkout processes.
Solution Summary
To tackle the problem, I focused on creating multiple membership websites with intuitive designs and enhanced user experiences. The solution involved implementing a streamlined navigation system, improving content discovery and categorization, and optimizing the checkout process. By addressing these pain points, the goal was to increase customer satisfaction, encourage more monthly memberships, and drive online sales.
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Role
Senior developer, Senior Designer
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Client
Second Phase llc
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Date
TBA
Read the Whole Use Case below
Research
To ensure a solid understanding of the target audience and their needs, comprehensive UX research was conducted. The research encompassed several key aspects, including competitor analysis, market research, and user feedback collection. This research served as the foundation for making informed design decisions and addressing pain points effectively.
Competitor Analysis:
A thorough analysis of competing adult websites was conducted to gain insights into industry standards, best practices, and areas for differentiation. The analysis focused on studying the user experience, content organization, navigation systems, and checkout processes of these platforms. By understanding the strengths and weaknesses of competitors, we aimed to identify opportunities to improve Elevated Angles by Second Phase's websites and offer a more compelling user experience.
Market Research:
To gain a deeper understanding of the target audience and their preferences, market research was conducted. This involved studying industry trends, consumer behavior patterns, and emerging niches within the adult entertainment market. By analyzing market data and consumer insights, we gained valuable knowledge about the evolving needs and desires of the target audience.
User Feedback Collection:
To directly understand the pain points and preferences of existing customers, user feedback collection was conducted. Surveys and interviews were carried out with a diverse group of users who were already engaged with Elevated Angles by Second Phase's content. The goal was to gather qualitative and quantitative feedback regarding their motivations, challenges, satisfaction levels, and desires for improvement. This feedback played a crucial role in shaping the design decisions moving forward.
By combining insights from competitor analysis, market research, and user feedback collection, a comprehensive understanding of the target audience and the industry landscape was obtained. This knowledge served as a guiding force throughout the design process, ensuring that the resulting solutions would effectively address user needs and align with industry standards.
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Personas
Last-Minute Lucy
- Demographics: 30-year-old working professional
- Motivations and Goals: Spontaneous ticket purchases, quick and efficient process
- Pain Points: Slow loading times, complex checkout, concerns about trust and security
Savvy Sam
- Demographics: 25-year-old college student
- Motivations and Goals: Deals, discounts, and exclusive offers, easy event discovery
- Pain Points: Overwhelmed by options, difficulty comparing ticket prices
Mobile Mia
- Demographics: 35-year-old professional
- Motivations and Goals: Mobile ticket purchasing, seamless mobile experience
- Pain Points: Non-mobile-friendly websites, difficult navigation on smartphones
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Ideation
During the ideation phase, the design team brainstormed and explored various design concepts and solutions to address the identified user pain points. This involved sketching wireframes, creating prototypes, and iterating on design ideas. The goal was to create a modern, intuitive, and visually appealing website that aligned with The Harman Press' brand identity.
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Testing
To validate design decisions and ensure the new website met user expectations, usability testing was conducted. Users from The Harman Press' target audience were recruited to perform specific tasks on the prototype, providing valuable feedback and insights. This iterative testing process helped identify any usability issues and refine the design further.
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Delivery
After incorporating feedback from user testing, the finalized website design was implemented. The redesigned website featured improved navigation, clear and compelling calls to action, optimized page loading times, and a visually appealing layout. The final delivery included design assets, style guidelines, and documentation to facilitate the smooth development and deployment of the website.
By implementing the redesigned website, The Harman Press successfully achieved its goal of gaining more traffic, generating leads, and ultimately increasing sales. The user-centric approach ensured that the website provided an enhanced user experience, leading to improved engagement and conversions.
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