Project Summary
Genetixz is an online listing directory that allows users to post various items, such as cars, houses, luxury items, or services, in exchange for cryptocurrencies. The primary goal of this project is to attract traffic, increase new sign-ups, and provide users with a clean and intuitive interface for seamless browsing and posting experiences.
Problem Summary
The problem identified was the lack of a dedicated platform that specifically caters to the exchange of items and services for cryptocurrencies. Existing marketplaces either had limited cryptocurrency support or were not designed with a user-friendly interface for seamless transactions. This led to a fragmented user experience and discouraged users from engaging in crypto-based transactions.
Solution Summary
The solution was to create Genetixz, an online listing directory that focused on providing a user-friendly and intuitive interface for users to post and browse items or services available for exchange with cryptocurrencies. By offering a dedicated platform, Genetixz aimed to streamline the process, attract more users, and foster a trusted community for crypto transactions.
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Role
Lead developer, Senior UX/UI Designer
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Client
Genetixz
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Date
2020
Read the Whole Use Case below
Research
Competitor Analysis: A thorough analysis of the competitive landscape within the printing industry was undertaken, focusing on direct and indirect competitors of The Harman Press. By studying competitors' websites, we gained insights into industry standards, best practices, and opportunities for differentiation. The analysis revealed that some competitors had visually appealing websites with modern designs, while others excelled in providing user-friendly features and functionality. This allowed us to identify areas where The Harman Press could stand out and provide a unique value proposition to its customers.
Key Findings: Through the research process, several key findings specific to The Harman Press emerged. It was observed that potential customers faced challenges in finding relevant information on the existing website, leading to frustration and a high bounce rate. Additionally, users expressed dissatisfaction with the slow page loading times, which hindered their browsing experience. Clear calls to action were lacking, making it difficult for users to navigate the website and initiate the desired actions.
User Interviews and Surveys: To gain further insights, user interviews and surveys were conducted among The Harman Press' existing and potential customers. This qualitative and quantitative research method allowed us to gather direct feedback on their experiences, preferences, and pain points. Users expressed a need for streamlined online ordering processes, personalized customer support, and a showcase of the company's expertise and successful projects. The findings from these interviews and surveys played a pivotal role in shaping the design decisions for the new website.
User Needs and Goals: The research phase helped uncover the specific needs and goals of The Harman Press' target audience. Users were looking for a seamless online experience with intuitive navigation and clear information architecture. They desired quick access to printing services, pricing details, and samples of the company's previous work. Understanding these needs and goals allowed the design team to prioritize features and functionality that directly addressed them.
By conducting comprehensive UX research, including competitor analysis and gathering insights from user interviews and surveys, we gained a deep understanding of The Harman Press' target audience. These findings formed the basis for creating accurate personas, generating innovative design concepts, and refining the website to meet the specific needs of The Harman Press' customers.
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Personas
Last-Minute Lucy
- Demographics: 30-year-old working professional
- Motivations and Goals: Spontaneous ticket purchases, quick and efficient process
- Pain Points: Slow loading times, complex checkout, concerns about trust and security
Savvy Sam
- Demographics: 25-year-old college student
- Motivations and Goals: Deals, discounts, and exclusive offers, easy event discovery
- Pain Points: Overwhelmed by options, difficulty comparing ticket prices
Mobile Mia
- Demographics: 35-year-old professional
- Motivations and Goals: Mobile ticket purchasing, seamless mobile experience
- Pain Points: Non-mobile-friendly websites, difficult navigation on smartphones
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Ideation
During the ideation phase, the design team brainstormed and explored various design concepts and solutions to address the identified user pain points. This involved sketching wireframes, creating prototypes, and iterating on design ideas. The goal was to create a modern, intuitive, and visually appealing website that aligned with The Harman Press' brand identity.
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Testing
To validate design decisions and ensure the new website met user expectations, usability testing was conducted. Users from The Harman Press' target audience were recruited to perform specific tasks on the prototype, providing valuable feedback and insights. This iterative testing process helped identify any usability issues and refine the design further.
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Delivery
After incorporating feedback from user testing, the finalized website design was implemented. The redesigned website featured improved navigation, clear and compelling calls to action, optimized page loading times, and a visually appealing layout. The final delivery included design assets, style guidelines, and documentation to facilitate the smooth development and deployment of the website.
By implementing the redesigned website, The Harman Press successfully achieved its goal of gaining more traffic, generating leads, and ultimately increasing sales. The user-centric approach ensured that the website provided an enhanced user experience, leading to improved engagement and conversions.
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